We’re an innovation company delivering revenue-generating digital businesses for clients.


Finch15 identifies unique business opportunities based on an analysis of our client’s brand assets, as well as relevant market dynamics. By helping clients concept, prototype and launch digital businesses, Finch15 gives mature companies a hands-on understanding of their digital revenue opportunities. We then apply an agile development approach to bring those digital products or services to life, and enter the respective markets.




Brands are the most under-utilized advantage of big companies
pursuing innovation.

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As companies consider their innovation priorities, brand equity and other "soft" marketing assets can have tremendous commercial value in launching digital products or services. In fact, most startups spend years developing brands, content, user data and communities that many big companies can flip on quickly to get new products to meaningful scale. The resulting digital business not only generates revenue, but also strategically bolsters the brand in a substantive way. The risk of testing new businesses and models is lowered because of the marketing benefits of intelligent experimentation.



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We bring together marketing, product development and investment banking expertise to drive innovation.

Finch15 is incubated by Publicis Groupe. This relationship ensures unique access to global talent and resources across multiple Groupe agencies and partners. These resources cover everything from market data and analytics to communications strategy to technology ventures opportunities. As a result, we’re a nimble startup with the resources of a global leader in consumer engagement. Finch15 works with clients inside or outside the Groupe, with headquarters in the SoHo offices of VivaKi New York.

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Prior to launching Finch15, Saneel ran BBH Labs, the innovation unit of BBH New York. Under his tenure, BBH Labs created a number of successful digital products and platforms. He was instrumental in the agency’s recognition as Webby Agency of the Year, as well as its creative output on behalf of Google Chrome. Prior to BBH, Saneel was Managing Partner at Denuo. Over the course of his career, he’s been recognized as an Internationalist “Agency Innovator”, an Advertising Age “Twentysomething”, a Mediaweek’ “Media All-Star”, a distinguished alumnus of the AAAA Multicultural Advertising Internship Program (MAIP), and an executive MBA graduate with honors of the renowned Berlin School of Creative Leadership.


Prior to launching Finch15, Alon managed the valuation group of Anvil Analytics, a boutique investment bank providing valuation and financial advisory services to emerging growth companies and asset managers. In that role, Alon managed over 200 engagements with venture-backed companies ranging in stages of development from start-up to pre-IPO, and concentrated primarily in the digital media and software sectors. Several representative clients include Foursquare, Kickstarter and Etsy. Alon has since layered his commercial expertise with formalized project management expertise (and PMP certification), bringing a unique approach to Prototyping and Minimum Viable Product creation ideally suited for corporate innovation.




We’re honored to have helped companies we admire with their innovation efforts. We offer incubation services a-la-carte to clients because of the challenging and unique nature of corporate innovation, which requires a different set of tools than typical startup incubation. Via this flexibility, we’ve played various roles from concepting to market research to rapid prototyping to financial modeling for a number of clients.